Help Me Sell Axonify into Retail

Retail was our first love and continues to be a sweet spot. Whether it’s a grocer, department store or specialty retailer, you’ll be hard-pressed to find a retail prospect with a business challenge that we don’t already address with an existing customer.

We’ve made a dramatic impact on frontline associate performance (and we don’t plan on stopping anytime soon). We can’t wait to see who you’re bringing to the table next.

Selling to Retail: Top 5 Lessons Learned

Call it the school of hard knocks or merely a case of figuring it out along the way, but we’ve learned a thing or 2 selling microlearning into retail and are delighted to share via this quick video.

Download the Top 5 Lessons Learned (Retail) here.

Axonify for Retail Quick Facts:

  • 41% of our business is from retail (10% are grocers)
  • 50% of our retail customers leverage Axonify as their all-learning platform
  • 80% average participation rate within our retail clients
  • Top retail use cases: product knowledge, customer service, sales, loss prevention, safety, marketing/promotions and corporate culture

Retail Sales Toolkit

A handy collection of resources to help you sell Axonify to retail prospects. Download the entire toolkit or just the resources you need.


Access the Kit

Improve the Customer Experience

Our retail clients trust Axonify to help them win the CX game. It’s easy to see why.

Our platform makes it easy to engage associates on a deeper level, empowering them with the knowledge they need to bring brand promises to life on the frontlines every day. And that keeps customers coming back for more.

Watch Patric Meyer of Festival Foods share exactly why his organization decided on Axonify > 


“Axonify has helped increase our OSAT scores. We sat stagnant for quite a long time–several years, in fact. But, with the introduction of the behaviours tracking program, we actually saw the first lift in our overall OSAT.”

Patric Meyer
Learning and Engagement Developer

Increase Basket Size & Conversion Rates

Obviously, increased product knowledge and adoption of customer service best practices impact sales, but did you know that Axonified retail associates are masters of up-selling and cross-selling?

It becomes part of their DNA and they see a growth in basket size almost immediately.

“We’ve actually been able to correlate our stores that have higher sales comps with the stores that are more engaged with the platform.”

Liz Thompson
Chief People Officer

Reduce Safety Incidents & Inventory Shrink

The very first application of Axonify was with retailers looking to reduce safety incidents and shrink.

Walmart Logistics, Bloomingdale’s, Toys”R”Us Canada, At Home and Northgate Markets were all early adopters of Axonify, and continue to realize significant savings each year thanks to the positive impact we have on their safety and shrink programs.

Bloomingdale’s used Axonify to roll out safety training to 10,000 employees, reducing safety claims by 41%, resulting in a savings of more than $2 million a year since 2013.

Align the Frontline

We solve one of retail’s toughest challenges: how to communicate with associates who, for the most part, don’t have corporate email accounts.

Because associates use Axonify every shift, it’s become the perfect way for retailers to continuously communicate, motivate and keep everyone on the same page.

At Home leveraged Axonify to completely rebrand its business and align their entire employee base behind their values, brand and strategy.

Our Retail Clients

Eyemart Express

Deutsche Family Wine & Spirits


Chalhoub Group

M&M Food Market