Marketing Axonify

Whether you’re a marketer who is looking to introduce Axonify to your client base, or simply want to build some resources to better support your field reps, then you’ve come to the right place. Here you’ll find a joint messaging template, brand guidelines, access to the Axonify store to get some super-cool swag and more.

5 Steps to Marketing Axonify

Narrated by Axonify’s VP of Alliance Marketing, Laura Martin, this video introduces 5 steps to help you get started and be successful with your marketing efforts.

Welcome to the Axonify Swag Shop

This video provides a tour of Axonify’s online store, where you’ll be able to purchase Axonify clothing, novelty swag and more to share with your sales teams, prospects and customers.

Get shopping for some cool swag now!

Help me tool my sales team

Our best suggestion for educating and supporting your sales team is to get them access to this site, where they can obtain a wealth of resources, as well as sign up for Axonify sales training – delivered via the Axonify microlearning platform. In addition, make sure that you leverage the joint messaging & positioning framework document in this section. It’s in FAQ format and can be easily converted to a sales FAQ for your team.

Resource: Joint Messaging & Positioning Framework

Video Presentation: Secrets to Targeting, Qualifying & Developing Axonify Opportunities (35 min)

Take a journey with Axonify’s Senior BDR Manager, Chris Walker, during which he will share how he and his team turn raw leads into solid opportunities. Specifically, he will discuss who to target, how best to qualify and how to elevate the conversation to focus more on business value.

Help me co-brand

Branding is tough enough, but when it comes time to bring two brands together things get really tricky. Done right, we can become an unbelievably powerful force. Done wrong, it can confuse the buyer and diminish the stature of both of our brands. It starts with absolutely NAILING our joint messaging and positioning.

Resource: Co-branding Guidebook (coming soon!)

Video Presentation: Secrets to Targeting, Qualifying & Developing Axonify Opportunities (35 min)

Take a journey with Axonify’s Senior BDR Manager, Chris Walker, during which he will share how he and his team turn raw leads into solid opportunities. Specifically, he will discuss who to target, how best to qualify and how to elevate the conversation to focus more on business value.

Help me introduce Axonify to my install base

The best way to get out of the gate quickly with microlearning is to get an early win from within your existing customer base. This will get your sales team fired up and be an early reference that you can leverage in your marketing to other customers, as well as to net new prospects. Leverage this guidebook, which has everything from identifying a good potential target, to email copy suggestions.

Resource: Guidebook: Introducing Axonify to your Customers (coming soon!)

Video Presentation: Secrets to Targeting, Qualifying & Developing Axonify Opportunities (35 min)

Take a journey with Axonify’s Senior BDR Manager, Chris Walker, during which he will share how he and his team turn raw leads into solid opportunities. Specifically, he will discuss who to target, how best to qualify and how to elevate the conversation to focus more on business value.

Help generate leads

Running demand generation programs for 7+ years has taught us a ton and we’re happy to share our learning with you. The bulk of our leads have come from 3 sources: digital marketing (inc. email & webinars), outbound BDR activities and events. Check out our lead generation guidebook if you’re keen to get the ball rolling.

Resources:
The 4-Step Guide: Target, Qualify & Initiate an Axonify Opportunity
Digital Marketing Playbook for Axonify Partners
Video: Qualifying & Developing your Axonify Opportunities
Ready Set Go! Axonify’s Lead Generation Guidebook (coming soon!)

Video Presentation: Secrets to Targeting, Qualifying & Developing Axonify Opportunities (35 min)

Take a journey with Axonify’s Senior BDR Manager, Chris Walker, during which he will share how he and his team turn raw leads into solid opportunities. Specifically, he will discuss who to target, how best to qualify and how to elevate the conversation to focus more on business value.

Top “Ready to Go” Resources to Start Using Right Now in your Marketing Programs